What's happening on Social Mea(t)dia?

For a few weeks now, I have seen an increasing number of ‘posts’ and ‘shares’ on Facebook and Instagram relating to the debate of livestock farming and its environmental impact. Now I don’t know if it is because I am unconsciously and obsessively looking out for anything ‘meat’-related, but I feel there might be a growing global concern on the issue. This is what have come across with:

The last screenshot was a post written by renown fashion designer Stella McCartney who started a new hashtag craze with #LessMeatLessMeat. Don’t be surprised if you find the following image on your feed tonight, we often underestimate the power of hashtags and social media:

Stella, Mary and Paul (and yes, Paul McCartney) claim a way forward in reducing greenhouse gas emissions would be to adopt the Meat Free Mondays initiative a.k.a #MFM (what we wouldn’t do for a new cool hastag) by skipping meat for one day to reduce your carbon footprint and improve your health. They even created a not-for-profit campaign launched in 2009 to raise awareness about the issue. Now, Keep Calm and listen to Paul:

Whilst I believe this is already a step forward in raising awareness with a good advertising strategy in using popular figures such as the McCartney family for targeting music and fashion fanatics, would it make much of a difference as a whole? Though for religious reasons, don’t we already have a ‘Meatless Friday’ where the only meat ‘allowed’ is fish? Wouldn’t it be all a ‘déjà-vu’?

On a more radical note, I believe it should not be a one-day a week habit but an every other day one. We should aim to eat meat once a week and maybe then will we see proper changes in greenhouse gas emissions. A radical decrease in meat consumption and thus a decrease in demand would bring about profit declines for the meat industries, forcing them to decrease their amount of meat production.